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Everything journalists and editors need to cover POY Verify.

Company Overview

POY Verify is a privacy-first human verification platform built by WETYR Corp. The platform uses zero-data biometric architecture to prove users are real without collecting or storing any personal information. All liveness detection is processed entirely on-device using the smartphone's Secure Enclave - a physically isolated processor with its own encrypted memory that even the operating system cannot access.

Founded by Mark Gabrielli, POY Verify was created to solve the internet's foundational trust problem: there is no reliable way to prove a human being is on the other end of a connection. By combining hardware-based biometric verification with zero-knowledge cryptography, POY Verify delivers definitive proof of humanity at scale - without the privacy trade-offs, regulatory burden, or exclusion of traditional identity verification.

Key Facts

Founded
2025
Headquarters
United States
Founder
Mark Gabrielli
Product
Human verification API
Architecture
Zero-data biometric (on-device only)
Documentation
5,400+ pages
API Endpoints
35
Response Time
<50ms

Boilerplate

Copy-ready for press releases

POY Verify is the first privacy-first human verification platform that proves users are real without collecting or storing any personal data. Built on zero-knowledge biometric architecture, POY Verify processes all liveness detection on-device using the smartphone's Secure Enclave. The platform serves enterprises, platforms, and developers who need to eliminate bots, deepfakes, and fake accounts while preserving user privacy. POY Verify is a product of WETYR Corp.

Brand Assets

Logo Usage

The POY Verify logo should be placed on dark backgrounds whenever possible. Maintain minimum clear space equal to the height of the "P" character on all sides of the logo. Do not stretch, rotate, recolor, or add effects to the mark.

For light backgrounds, use the solid dark variant. Never place the gradient logo on a light or colored background.

Primary Colors

Cyan
#00f0ff
Dark
#050508
Purple
#a855f7

Fonts

Space Grotesk - Headings and display text
Inter - Body copy and interface text
JetBrains Mono - Code samples, technical labels, and data

Story Angles for Journalists

The Zero-Data Alternative to Worldcoin

Worldcoin requires custom iris-scanning hardware, collects biometric data on centralized servers, and ties verification to a cryptocurrency token. POY Verify proves humanity without iris scanning, crypto tokens, or proprietary hardware. All biometric processing stays on the user's existing smartphone - nothing is ever transmitted or stored. For publications covering the identity verification space, POY Verify represents a fundamentally different architectural approach to the same problem. For background, read our research on proof of personhood as an internet protocol.

Why CAPTCHAs Are Dead and What Replaces Them

Over 64% of web traffic is now non-human. Modern AI solves CAPTCHAs with 99.8% accuracy in under one second. The verification tool that defined internet security for two decades is now functionally useless against automated threats. POY Verify replaces challenge-response puzzles with hardware-based liveness detection - a method that cannot be spoofed by software because it requires a physical human body in front of real sensors. See the full data in our State of Human Verification 2026 research report, or compare options in our best CAPTCHA alternatives guide.

The Dead Internet Problem Has a Solution

The dead internet theory - the idea that most online activity is generated by bots, not humans - is no longer speculative. Bot traffic now exceeds human traffic on the open web. Deepfake-enabled fraud exceeded $25 billion in 2025. POY Verify offers a technical solution: cryptographic proof of human presence that platforms can verify in under 50 milliseconds, restoring trust to online interactions at scale.

Media Contact

Press Inquiries
press@proofofyou.com